Learn how we managed to connect with more than 500,000 people in over 120,000 homes with this solution.
IncentivAction embraced a challenge that many shied away from: Introducing a child-friendly, bread-based snack to a market that seemed impenetrable.
Amidst an aisle brimming with over 100 options, our client's offering stood out for the wrong reasons: the highest price tag and minimal distinctions from its competitors.
A price cut was off the table; it risked pushing away our loyal customers without any assurance of enticing new ones or convincing shoppers to switch brands.
The real test? To not only spur initial trials of the product but also secure ongoing loyalty, ensuring the brand becomes a staple in households, cherished by kids and parents alike.
How did IncentivAction rise to this occasion?